29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

Answear

Poland

Answear is a Polish online fashion retailer founded in 2011 and based in Kraków. Through its Answear.com platform it sells clothing, footwear and accessories for women, men and children across Central and Southeast Europe.

Facts
Founded2011
HeadquartersKraków, Poland
CompanyAnswear.com S.A.
Markets10 countries
Websiteanswear.com
Segment
Mid-market
Categories
WomenswearMenswearChildrenswearFootwearAccessories
Sales channels
E-commerce

What is Answear?

Answear is an online multibrand fashion retailer operated by Answear.com S.A. and headquartered in Kraków, Poland. It was founded in 2011.

Products and positioning

Answear.com offers a broad assortment of branded fashion for the whole family:

  • Clothing for women, men and children
  • Footwear
  • Accessories

As a multibrand platform it competes with other large online fashion retailers in the region rather than selling a single house label.

History

Founded in Kraków in 2011, the company started in its Polish home market and expanded step by step into neighbouring Central European countries and then into Southeast Europe. Today Answear.com S.A. employs several hundred full-time staff.

Distribution

The business is entirely online. Answear operates in ten markets:

  • Poland, the Czech Republic and Slovakia
  • Hungary, Romania and Bulgaria
  • Ukraine, Greece, Croatia and Cyprus

Why it matters

Answear is one of the larger e-commerce fashion players focused on Central and Southeast Europe, a region where online fashion penetration has been growing quickly and where regional platforms compete with pan-European marketplaces.

Frequently asked questions

Where is Answear from?

Answear is a Polish online fashion retailer headquartered in Kraków.

What does Answear sell?

Answear sells clothing, footwear and accessories for women, men and children from many brands.

All brands