Tecovas
United States
Tecovas is an American retailer and maker of cowboy boots and western apparel, founded in 2015 and based in Austin, Texas. It grew from an online start up into a business with its own stores. Current ownership was not verified.
| Founded | 2015 |
|---|---|
| Founder | Paul Hedrick |
| Headquarters | Austin, Texas |
| Segment | Digital-native and DTC brands |
| Stores | 20 as of June 2022 (Modern Retail) |
| Website | tecovas.com |
What is Tecovas?
Wikipedia describes Tecovas as an American retailer of cowboy boots and western apparel. It was founded in 2015 by Paul Hedrick and is based in Austin, Texas.
History
Modern Retail reported in June 2022 that David Lafitte, formerly chief operating officer at Deckers, would become chief executive effective 27 June 2022, with Hedrick moving to executive chairman. Later leadership changes were not verified for this profile.
Business model and distribution
Modern Retail described physical stores as the main channel highlighted at that time. The company had 20 stores as of June 2022, nearly half of them in Texas, and planned 15 more within 18 months. Wholesale and international expansion were described as not near term priorities. The brand also sells online.
Why it matters
Tecovas shows how a direct to consumer brand can take a traditional heritage category, western boots, and reach a new audience through online sales and a growing store network.
Frequently asked questions
Who founded Tecovas?
Tecovas was founded in 2015 by Paul Hedrick, who became executive chairman in 2022 when David Lafitte became chief executive.
Where is Tecovas from?
Tecovas is an American brand based in Austin, Texas, selling cowboy boots and western apparel.