PowerSutra
PowerSutra is an Indian women's workwear brand founded by former anaesthesiologist Pooja Malhotra. It makes formal and professional clothing such as trousers and co-ord sets in an inclusive size range.
| Founder | Pooja Malhotra |
|---|---|
| Country | India |
| Focus | Women's workwear |
| Size range | XS to 6XL |
| Marketplaces | Myntra, Nykaa |
| Website | powersutra.in |
What is PowerSutra?
PowerSutra is an Indian direct to consumer brand focused on power dressing for women. It was founded by Pooja Malhotra, a former anaesthesiologist who left medicine to start the business.
History
The brand began during the COVID-19 pandemic in a small room with one master tailor and two tailors, with Malhotra sourcing fabrics in the markets of Delhi NCR. Its first collection comprised 50 styles. The company has grown without outside funding.
Products and positioning
PowerSutra concentrates on formal and professional clothing for women, with an emphasis on fit, comfort, minimalism and confidence. It uses its own sizing system and currently offers sizes from XS to 6XL.
- Formal trousers
- Formal co-ord sets
- Office and professional wear
Distribution
The brand sells online and through Indian fashion marketplaces Myntra and Nykaa, and markets itself through Instagram, Facebook and Google. It works on a model of ordering what sells to manage inventory, and has stated plans for offline retail and international expansion.
Why it matters
PowerSutra reflects a wider wave of Indian digital brands addressing specific needs, here inclusive workwear for professional women, rather than broad general fashion.
Frequently asked questions
Who founded PowerSutra?
PowerSutra was founded by Pooja Malhotra, a former anaesthesiologist who left medicine to build the brand.
What does PowerSutra sell?
PowerSutra sells women's formal and office wear, including trousers and co-ord sets, in sizes from XS to 6XL.