Musier Paris
Musier Paris is a French womenswear brand founded in Paris in 2018 by Anne-Laure Mais. It sells understated, Parisian-style ready-to-wear exclusively online, made mainly in Italy and Portugal.
| Founded | 2018 |
|---|---|
| Founder | Anne-Laure Mais |
| Base | Paris, France |
| Production | Mainly Italy and Portugal |
| Channel | Online only |
| Website | musier.com |
What is Musier Paris?
Musier Paris is a Parisian womenswear brand founded in 2018 by Anne-Laure Mais, an entrepreneur and creative director from the south-west of France who is also known for her Adenorah platform. The brand is based in central Paris, near the Seine.
History
After its launch, Musier paused for 18 months to rethink its vision before returning with a renewed focus on fabric research, fit and durability. It describes itself as a lifestyle brand rather than simply a fashion label.
Products and positioning
Musier positions itself in accessible luxury, with understated style and limited production runs. Garments are made within the European Union, mainly in Italy and Portugal, with specialised ateliers chosen for each type of piece.
- Shirts, polos, tank tops and knitwear
- Trousers, jeans, skirts and shorts
- Day and evening dresses
- Tailored jackets, trench coats and leather outerwear
- Leather ballet flats and pumps
Distribution
The brand sells exclusively online through musier.com, shipping to France, the European Union and many other markets, and has a strong international following, particularly in the United States and the United Kingdom.
Why it matters
Musier is an example of a creator-led, digital-native French label using a single online channel and European manufacturing to reach an international audience.
Frequently asked questions
Who founded Musier Paris?
Musier Paris was founded in 2018 by French entrepreneur and creative director Anne-Laure Mais.
Where is Musier Paris made?
Musier garments are made within the European Union, mainly in Italy and Portugal.