Rhone
United States
Rhone is an American premium activewear brand founded in 2014 by Nate and Ben Checketts and three partners, originally to fill a gap in men's performance apparel. It is headquartered in Stamford, Connecticut and now sells men's and women's collections online, in its own stores and through selected retailers. Its Commuter line blurs gym and office wear.
| Founded | 2014 |
|---|---|
| Founders | Nate Checketts, Ben Checketts, Casey Edgar, Kyle McClure, Carras Holmstead |
| Headquarters | Stamford, Connecticut, United States |
| Segment | Premium performance apparel |
| Resale | reRhone (2026) |
| Website | rhone.com |
What is Rhone?
Rhone is a US performance apparel brand whose tagline is performance apparel fit for progress. It began with men's activewear and now offers men's and women's pants, tops, polos, outerwear, sweaters, shorts, leggings and sports bras, designed for training as well as everyday and work wear.
History
Rhone was founded in 2014 by Nate Checketts, Ben Checketts, Casey Edgar, Kyle McClure and Carras Holmstead. It closed a five million dollar Series A round in September 2015 with investors from sports, media and fashion, and in February 2016 bought a headquarters building in Stamford, Connecticut. In 2026 the brand launched reRhone, a resale site for used Rhone products.
Products and positioning
Rhone is positioned as a premium alternative to mass market sportswear, with a strong focus on men. Product families include:
- Commuter pants, shirts and polos designed for work and travel
- Training tops, shorts and outerwear
- Women's leggings, bras and DreamGlow pieces
- Accessories and gift cards
Many products use technical fabrics such as recycled polyester, merino wool and modal, often with antimicrobial and breathable properties.
Business model and distribution
The brand combines its own e-commerce with physical stores, including a location at Hudson Yards in New York, and wholesale. Early wholesale partners included Bloomingdale's from November 2014, and by 2015 Rhone was stocked in more than 100 locations including Nordstrom and Equinox. The company also runs a pro programme, corporate and group sales, and partnerships with the LPGA and the NBA.
Why it matters
Rhone represents the premium men's segment of the athleisure boom, where performance fabrics move into commuting and office dressing. Its mix of DTC, stores, wholesale and resale is typical of how mid sized activewear brands now spread risk across channels.
Frequently asked questions
Who founded Rhone?
Rhone was founded in 2014 by Nate and Ben Checketts together with Casey Edgar, Kyle McClure and Carras Holmstead. It started as a men's performance apparel brand. Women's collections were added later.
Where is Rhone based?
Rhone is headquartered in Stamford, Connecticut, where it bought a building in 2016. It sells online, in its own stores such as Hudson Yards in New York and through selected retailers.