Outerknown
United States
Outerknown is a US clothing brand with a surf heritage and a stated focus on sustainability, associated with surfer Kelly Slater. Ownership and founding details could not be verified from the sources available for this profile.
| Associated with | Kelly Slater |
|---|---|
| Country | United States |
| Segment | Digital-native and DTC brands |
| Known products | Blanket Shirt, denim, sweaters |
| Website | outerknown.com |
What is Outerknown?
Outerknown is a clothing brand whose tagline is "Born In The Ocean To Feel Better Everywhere". Kelly Slater is quoted on the brand's website as saying that it was born from an idea to expand creatively with clothing.
Products and positioning
The product range on the brand's website includes the Blanket Shirt, sweaters, pants, denim and Woolaroo styles. The site also carries a Pre-Owned section for resale of used garments, which fits the brand's emphasis on durability and reuse.
Sustainability
The website has a dedicated sustainability section and pages on materials and factories, including a page called Materials that Matter. The detail of these commitments was not available in the pages consulted, so specific claims are not repeated here.
Why it matters
Outerknown is often discussed as an example of a founder led, sustainability positioned fashion brand that grew out of the surf world. Its ownership structure and leadership were not verified for this profile.
Frequently asked questions
Who founded Outerknown?
Outerknown is associated with surfer Kelly Slater, who describes the brand as born from an idea to expand creatively with clothing. Full founder details were not verified for this profile.
Is Outerknown sustainable?
The brand positions itself around sustainability and publishes pages on materials and factories. This profile does not assess those claims.