Dahong
Dahong is a South Korean fashion and beauty e-commerce business founded in 2001 and based in Seoul. It sells apparel, beauty items and lifestyle goods online.
| Founded | 2001 |
|---|---|
| Headquarters | Seoul, South Korea |
| Model | Online fashion and beauty store |
| Products | Apparel, beauty, lifestyle goods |
| Website | dahong.co.kr |
What is Dahong?
Dahong is a fashion and beauty e-commerce business from South Korea, headquartered in Seoul. Founded in 2001, it belongs to the first generation of Korean online fashion shops, often called shopping malls in Korea, which grew up alongside the country's rapid adoption of broadband internet.
Products and positioning
Dahong sells apparel, beauty items and lifestyle goods, including products from a range of partner brands, and positions itself as a destination for everyday fashion and beauty shopping in one place.
Distribution
The business is digital-native and sells through its own online store. It operates in a competitive Korean market alongside other online fashion platforms such as Kooding, Codibook and uh2a market, as well as general marketplaces such as 11Street.
Why it matters
Dahong is part of the Korean online shopping mall model that has influenced fashion e-commerce across Asia: small, styling-led web stores that built loyal audiences through photography, rapid assortment changes and direct customer relationships. These businesses helped shape the fast-moving, image-driven style of Korean fashion retail online.
Frequently asked questions
Where is Dahong from?
Dahong is a South Korean online fashion and beauty store based in Seoul.
What does Dahong sell?
Dahong sells apparel, beauty items and lifestyle goods online.