Sisters & Seekers
Sisters & Seekers is a women's fashion label from Flintshire in north Wales, founded in 2017 by sisters Alice and Maisie Jones. Starting in the family shed, it has grown into a nationally recognised brand with its own large operations site.
| Founded | 2017 |
|---|---|
| Founders | Alice and Maisie Jones |
| Origin | Hope, Flintshire, Wales |
| Operations | Vista Business Park, Hawarden |
| Website | sistersandseekers.com |
What is Sisters & Seekers?
Sisters & Seekers is a British womenswear brand founded in 2017 by sisters Alice and Maisie Jones. The business began as a homegrown venture run from the family shed in Hope, Flintshire, in north Wales.
History
From its small beginnings the brand built a national following. In 2024 it secured a 33,000 square foot industrial unit at Vista Business Park in Hawarden, Flintshire, a significant step up in scale for the company's operations.
Products and positioning
The label designs women's clothing and has been listed among the designers on the London Fashion Week platform. Its growth story, from a family shed to a sizeable operations base, is closely tied to the identity of its two founders.
Distribution
Sisters & Seekers sells mainly through its own website and dedicated app. It has also tested physical retail, including a pop-up shop in Chester.
Why it matters
The brand is an example of a regional, founder-led online fashion business in the UK that has scaled outside the traditional London base, investing in its own infrastructure as demand has grown.
Frequently asked questions
Who founded Sisters & Seekers?
Sisters & Seekers was founded in 2017 by sisters Alice and Maisie Jones.
Where is Sisters & Seekers based?
The brand is based in Flintshire, north Wales, where it began in Hope and now operates from a unit in Hawarden.