Modanisa
Modanisa is a Turkish online platform for modest fashion founded in Istanbul in 2011 by Kerim Türe. It sells conservative womenswear from hundreds of producers to customers around the world.
| Founded | 2011, Istanbul |
|---|---|
| Founder | Kerim Türe |
| Model | Online modest fashion platform |
| Suppliers | About 800 producers |
| Website | modanisa.com |
What is Modanisa?
Modanisa is an online fashion platform for modest wear, aimed at women who prefer to dress conservatively. It was founded in Istanbul in 2011 by Kerim Türe together with four friends. The name refers to al-Nisa, the Quranic chapter whose title means "women".
Business model
Modanisa positions itself as an enabler between suppliers and consumers. It connects around 800 clothing producers with customers worldwide, providing reach, marketing and customer knowledge.
- Modest womenswear from hundreds of producers
- International shipping to customers from New York to Kuala Lumpur
- Investors including Goldman Sachs and the EBRD
Distribution
The company sells online, with Turkey accounting for only about a fifth of its sales. Alongside its Istanbul head office it has set up an office in London to serve English-speaking markets.
Why it matters
Modanisa has been a regular main sponsor of Modest Fashion Weeks in Istanbul, Dubai and London and is one of the best known players in the global modest fashion segment, showing how a platform model can take Turkish apparel suppliers to international customers.
Frequently asked questions
Who founded Modanisa?
Modanisa was founded in Istanbul in 2011 by Kerim Türe together with four friends.
What does Modanisa sell?
Modanisa sells modest fashion for women online, sourced from around 800 clothing producers.