Fabrika
Fabrika is a Turkish mass market fashion brand from Istanbul that sells casual and workwear clothing for young men and women. Its range covers jeans, shirts, jackets, suits and accessories.
| Founded | 2000 |
|---|---|
| Base | Istanbul, Turkey |
| Target customer | Men and women aged 18 to 30 |
| Segment | Mass market |
| Website | fabrika-tr.com |
What is Fabrika?
Fabrika is an Istanbul based fashion brand that began in 2000 and is associated with the Altınyıldız name, under which its stores were long known as Fabrika Altınyıldız. The brand targets men and women aged roughly 18 to 30 with clothing for both weekends and the office.
Products and positioning
The range combines a casual, trend led line with a more polished workwear offer. Casual pieces include jeans, cargo trousers, printed T-shirts, shirts and leather or washed jackets. The workwear line features classic cuts in dark colours, made from easy care fabrics that are wrinkle and water resistant and machine washable.
- Jeans and casual trousers
- Shirts, T-shirts and jackets
- Suits and tailored workwear
- Bags, shoes and accessories
Distribution
Fabrika has operated its own stores in Turkish shopping centres such as Akmerkez in Istanbul, with further sales points across Turkey and stores abroad. The brand is also sold online and on Turkish marketplaces.
Why it matters
Fabrika illustrates how established Turkish textile names have extended into younger, more fashion driven retail concepts, combining fabric know how from the mill side with accessible pricing for a mass market audience.
Frequently asked questions
Where is Fabrika from?
Fabrika is a fashion brand from Istanbul, Turkey.
What does Fabrika sell?
Fabrika sells casual clothing such as jeans, shirts and jackets, plus suits, workwear and accessories for young men and women.