29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Boyner

Boyner Group · Turkey

Boyner is a Turkish department store chain and fashion retailer headquartered in Istanbul, founded in 1981 and part of Boyner Group. It sells clothing, accessories and home textiles across a large network of stores.

Facts
Founded1981
FounderOsman Boyner
GroupBoyner Group
HeadquartersMaslak, Istanbul
Department stores74 (May 2024)
Websiteboyner.com.tr
Segment
Mid-market
Categories
WomenswearMenswearAccessoriesHome
Sales channels
Own storesDepartment storesE-commerce

What is Boyner?

Boyner is one of Turkey's best known fashion department store chains. It was founded in 1981, originally under the name Çarşı, and is part of Boyner Group, one of the businesses that grew out of the enterprises of Osman Boyner. The group is headquartered in Maslak, Istanbul.

Products and positioning

Boyner stores sell clothing, accessories and home textiles for a broad mid-market audience. The group's brand portfolio includes Altınyıldız Classics and Beymen Business.

Distribution

The retail division, Boyner Büyük Mağazacılık, operates several formats. As of May 2024 these included:

  • 74 Boyner department stores
  • 22 Boyner Outlet stores
  • Boyner Active and Boyner Dynamic stores
  • YKM boutiques and a Fabrika store

Across the group there are around 360 locations, including about 24 Brooks Brothers stores in Turkey.

Why it matters

Boyner is a central player in Turkish fashion retail, combining department stores, outlets and specialist formats, and its group operates international brands alongside Turkish labels.

Frequently asked questions

Where is Boyner from?

Boyner is a Turkish retailer headquartered in Maslak, Istanbul.

What does Boyner sell?

Boyner sells clothing, accessories and home textiles through its department stores, outlets and specialist formats.

Boyner Group: all brands
All brands