Ipekyol
Ipekyol Group (Ayaydın and Miroglio) · Turkey
Ipekyol is a Turkish women's ready-to-wear brand founded in 1986 and run by Ipekyol Group in Istanbul, in partnership with Italy's Miroglio Group since 2008. The group also operates Twist and Machka and has over 300 stores. It matters as one of Turkey's best-known womenswear brands and an example of a Turkish-Italian fashion partnership.
| Founded | 1986 |
|---|---|
| Founder | Yalçın Ayaydın |
| Owner | Ipekyol Group, Ayaydın family with Miroglio Group as partner |
| Headquarters | Istanbul, Turkey |
| Stores | Over 300 (group figure) |
| Website | ipekyolgroup.com |
What is Ipekyol?
Ipekyol is a Turkish women's ready-to-wear brand. It belongs to Ipekyol Group, whose brands include Ipekyol, Twist and Machka, as well as Trussardi through a partnership with the Miroglio Group.
History
The group's own site dates its foundation to 1986, when Yalçın Ayaydın laid the foundation in Istanbul. He is now the chairman of the board. A 2019 interview reports that the first Ipekyol store opened on Rumeli Avenue in Nişantaşı in 1989. Italy's Miroglio Group has been a strategic partner since 2008, and a source describes the owner as the Ayaydın-Miroglio Group, a Turkish-Italian partnership established that year. The group's site says it opened its first Trussardi store in Türkiye, in Antalya, in 2026.
Products and positioning
Ipekyol designs and sells women's clothing and occupies the Turkish mid-market. Production takes place at facilities in Edirne, Turkey, according to the 2019 interview.
Business model and distribution
The group reports more than 300 stores, with its CEO's message citing 252 domestic and 53 international stores. A 2019 interview gave 236 stores in Turkey and 40 abroad, with nine markets outside Turkey: Azerbaijan, Bahrain, Cyprus, Iraq, Kazakhstan, Saudi Arabia, Kuwait, Qatar and the UAE. The group's site also mentions stores in Abu Dhabi and Dubai.
Online sales launched in 2012, supported by mobile apps. In 2019 a partnership with Zalando extended the brand's reach into Germany. The interview also notes investment in e-commerce and social commerce.
Why it matters
Ipekyol shows how a Turkish fashion group can combine a strong domestic store network with an Italian strategic partner and a marketplace route into Europe. Its multi-brand portfolio and the Trussardi arrangement make it a useful reference point for readers following Turkish premium and mid-market womenswear.
Frequently asked questions
Who owns Ipekyol?
Ipekyol is led by the Ayaydın family, with Italy's Miroglio Group as a strategic partner since 2008. A precise shareholding split was not stated in the sources reviewed.
Where is Ipekyol from?
Ipekyol is from Turkey. The group was founded in Istanbul in 1986 and its central office is in the city.