Popilush
Popilush is a shapewear brand known for dresses and skirts with built in shapers, multifunctional bodysuits and shapewear in light to strong compression. It sells primarily through its own website and positions its range as size inclusive.
| Category | Shapewear |
|---|---|
| Signature | Built in shaper dresses |
| Entity | Popilush LLC |
| Channel | Own website |
| Website | popilush.com |
What is Popilush?
Popilush is a direct to consumer shapewear brand operated by Popilush LLC. Its distinctive idea is to integrate shaping into everyday clothing, so that dresses and skirts carry a built in shaper rather than requiring separate undergarments.
Products and positioning
The Popilush range is organised around shaping garments that can be worn as outerwear as well as underneath clothes:
- Built in shaper dresses and skirts with light compression, tummy control and lift
- Multifunctional bodysuits worn as outer shapewear
- Core shapewear with targeted compression from light to strong
- Lounge dresses with seamless tummy control
- Onesies, added as a newer line
The brand describes itself as size inclusive and designed for every shape and skin tone. It also highlights the use of biodegradable textiles and reduced plastic packaging. Popilush has presented a runway collection at New York Fashion Week and launches seasonal capsules, such as a sparkle themed party collection.
Distribution
Popilush sells through its own website and builds awareness through Instagram and social media.
Why it matters
Popilush is part of a wave of shapewear brands blurring the line between foundation garments and ready to wear. By embedding compression into dresses, it moves shapewear from a hidden category into visible fashion.
Frequently asked questions
What is Popilush known for?
Popilush is known for dresses and skirts with built in shapewear, as well as multifunctional bodysuits.
Is Popilush size inclusive?
The brand describes its range as size inclusive and designed for every shape and skin tone.