Chubbies
United States
Chubbies is a US men's apparel brand known for shorts, sold under the banner Proper Length Men's Shorts. The sources available did not state founders, headquarters or ownership, so none are given.
| Country | United States |
|---|---|
| Company name | Chubbies Inc. |
| Segment | Digital-native and DTC brands |
| Core product | Men's shorts |
| Website | chubbiesshorts.com |
What is Chubbies?
Chubbies sells men's shorts and apparel under the banner Proper Length Men's Shorts. Categories on its website include swim trunks, pants, tops and kids' wear. The company is named as Chubbies Inc. in its 2026 copyright line.
Business model and distribution
The website invites shoppers to buy in one of its stores or from a wholesaler, so the brand uses both own retail and wholesale alongside its online shop. It also sells NFL licensed items, which indicates licensing partnerships.
Community and rewards
The brand runs a rewards programme and a charitable arm, Foundation 43, which supports access to mental health care.
Why it matters
Chubbies is a recognisable example of a direct to consumer brand built around one product category and a strong tone of voice. Its history and ownership were not verified for this profile.
Frequently asked questions
What is Chubbies?
Chubbies is a US men's apparel brand known for shorts, sold under the banner Proper Length Men's Shorts.
Does Chubbies have stores?
Its website says shoppers can buy in one of its stores or at a wholesaler, and links to a store locations page.