Stylenanda
L'Oréal (acquired Nanda Co. in 2018) · South Korea
Stylenanda is a South Korean fashion and beauty brand founded by Kim So-hee in 2004. L'Oréal announced the acquisition of its parent company Nanda Co. Ltd. on 2 May 2018, and the make-up brand 3CE had by then become most of the business.
| Founded | 2004, Seoul |
|---|---|
| Founder | Kim So-hee |
| Acquired | L'Oréal, announced 2 May 2018 (100 per cent of Nanda Co.) |
| Flagship | Pink Hotel, Myeong-dong, Seoul |
| Sister brand | 3CE (make-up) |
| Website | stylenanda.com |
What is Stylenanda?
Stylenanda began as a fashion business and, according to Wikipedia, expanded internationally with branches in Hong Kong, China, Singapore, Japan and Thailand. Its flagship store in Myeong-dong, Seoul, is a hotel themed, all pink store called Pink Hotel.
Acquisition by L'Oréal
L'Oréal announced on 2 May 2018 that it had acquired 100 per cent of Nanda Co. Ltd., the company behind Stylenanda. The press release names Kim So-hee as CEO and founder and says the company was founded in 2004 in Seoul. It describes two brands: Stylenanda, which began as a fashion business, and the make-up brand 3CE, which accounted for more than 70 per cent of the business at the time.
Scale at acquisition
L'Oréal reported 2017 turnover of 127 million euros and nearly 400 employees. The business operated in Korea and Japan, with expansion into Hong Kong, Singapore, Malaysia and Thailand, and flagship locations in Seoul (Hongdae, Myeong-dong, Garosu-gil) and Tokyo (Harajuku). It was popular with Korean and Chinese millennials, and L'Oréal planned to expand 3CE's sales internationally.
Why it matters
The deal was L'Oréal's first Korean beauty acquisition and showed how a fashion e-commerce start up can build a beauty brand with international reach. This profile relies on 2018 and Wikipedia information and has not verified whether the fashion line is still owned by L'Oréal in 2026.
Frequently asked questions
Who owns Stylenanda?
L'Oréal announced the acquisition of 100 per cent of Nanda Co. Ltd., the company behind Stylenanda, on 2 May 2018. Later ownership changes were not verified for this profile.
Where is Stylenanda from?
Stylenanda is from South Korea. It was founded in Seoul in 2004 by Kim So-hee.