8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

8seconds

Samsung C&T (Fashion Group) · South Korea

8seconds is a South Korean fast fashion brand belonging to the Fashion Group of Samsung C&T, formerly Cheil Industries. It sits in a portfolio that also includes Galaxy, Beanpole and Rapido.

Facts
OwnerSamsung C&T (Fashion Group, formerly Cheil Industries)
CountrySouth Korea
SegmentMass market and fast fashion
Sister brandsGalaxy, Beanpole, Rapido
Group mergerCheil into Samsung C&T, 2015
Segment
Value
Categories
WomenswearMenswear
Sales channels
Own stores

What is 8seconds?

8seconds, written 8 Seconds in the cited source, is a fast fashion brand of the Fashion Group of Samsung C&T. Wikipedia describes the Fashion Group, formerly Cheil Industries, as one of Samsung C&T's four working groups.

The group behind it

The same page names Galaxy, Beanpole and Rapido among the group's brands, together with KUHO and LeBeige in womenswear. It notes that the group is accelerating its entry into the global market, starting with Juun.J, which has shown menswear at Paris Fashion Week since 2007. The group also runs the Samsung Fashion Institute, Samsung Design Net and the Samsung Fashion Design Fund. Cheil merged into Samsung C&T in 2015.

Limits of the source

The page has no details on 8seconds beyond its classification as a fast fashion brand, and its latest fashion related event is the 2015 merger. It therefore cannot confirm the current status of the fashion division or whether ownership has changed since. Founding year, store numbers and financials are not stated here for that reason.

Why it matters

8seconds shows how a South Korean industrial conglomerate entered the fast fashion segment through its own apparel division. It competes with E-Land brands such as Spao and Shinsegae's Topten10 in the domestic market.

Frequently asked questions

Who owns 8seconds?

8seconds belongs to the Fashion Group of Samsung C&T, formerly Cheil Industries. Current ownership was not re-verified beyond the cited source.

Where is 8seconds from?

8seconds is from South Korea and is a fast fashion brand of Samsung C&T.

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