JOSEPH & STACEY
JOSEPH & STACEY is a South Korean bag brand launched in 2009 and run by March International. It is best known for its Lucky Pleats knit bag and brightly coloured leather bags.
| Launched | 2009 |
|---|---|
| Founder | Ho Ji-suk |
| Company | March International Inc. |
| Signature product | Lucky Pleats knit bag |
| Website | josephnstacey.com |
What is JOSEPH & STACEY?
JOSEPH & STACEY is a Korean bag brand. It was first launched in 2009 inside another company and became independent in 2013, when founder Ho Ji-suk set up March International Inc. to run it.
Products and positioning
The brand focuses on bags. Its first product was a leather bag recognised for its bright colours, and its best known item today is the Lucky Pleats knit bag.
- Lucky Pleats is offered in 66 colours
- It is made to order
- It uses biodegradable knit fibre and leather from a carbon neutral eco farm
In Korea, the brand has collaborated with partners including Samsung Galaxy, the National Museum of Modern and Contemporary Art, a cosmetics brand and a confectionery maker.
Distribution
JOSEPH & STACEY entered the Japanese market in May 2022 with the opening of an official Japanese website, and its bags are also sold through duty free retail in Korea.
Why it matters
The brand illustrates how a Korean accessories label can build international recognition around a single hero product, combining a wide colour offer, made to order production and material choices aimed at lower environmental impact.
Frequently asked questions
Where is JOSEPH & STACEY from?
JOSEPH & STACEY is a South Korean bag brand launched in 2009 and run by March International since 2013.
What is the Lucky Pleats bag?
Lucky Pleats is JOSEPH & STACEY's signature knit bag, made to order in 66 colours using biodegradable knit fibre.