vunque
vunque is a South Korean luxury handbag brand led by CEO and designer Jeong Hey Seok. It is known for its weekly Wednesday product drops and a signature razor-shaped turn-and-lock closure.
| CEO and designer | Jeong Hey Seok |
|---|---|
| Debut design | 2018 |
| Launch model | Weekly Wednesday drops |
| Korean stores | About 22 |
| Japan e-commerce | Since July 2024 |
| Website | vunque.com |
What is vunque?
vunque is a Korean handbag brand that positions itself in the luxury segment, emphasising simplicity, individuality and lasting style over short-lived trends. It is led by CEO and designer Jeong Hey Seok, with Majeria Co managing its business operations and expansion.
History
After two years of development, vunque unveiled its debut design in 2018 and launched the Vunque Wednesday Drop, releasing new products every Wednesday at 10am. By August 2024 the brand had completed more than 330 weekly drops.
Products and positioning
- Handbags in classic, trend-independent shapes
- Signature razor-shaped accessory with a turn-and-lock mechanism
- Small accessories released alongside bags
Distribution
In Korea, vunque works with Lotte Duty Free, The Shilla Duty Free and Shinsegae Duty Free and operates around 22 offline stores, including department store locations, plus online sales. It opened at Incheon Airport Terminal 2 with Shinsegae Duty Free in 2024 and launched an online store in Japan the same year, with markets across Asia, Europe and the Middle East as future targets.
Why it matters
vunque shows how a young Korean bag brand can use a drop model and duty-free retail to scale quickly and reach international travellers.
Frequently asked questions
Where is vunque from?
vunque is a South Korean handbag brand.
What is the Vunque Wednesday Drop?
It is the brand's weekly launch format, releasing new products every Wednesday at 10am since 2018.