XEXYMIX
Brand X Corp. · South Korea
XEXYMIX is a South Korean activewear brand launched in 2015 by Brand X Corp. It is known for leggings and utilitarian tops worn as everyday clothing.
| Parent company | Brand X Corp. (Kosdaq) |
|---|---|
| Brand launch | 2015 |
| Company founded | 2012 |
| Core products | Leggings and activewear tops |
| International | Taiwan subsidiary and Shanghai store, 2023 |
| Website | xexymix.com |
What is XEXYMIX?
XEXYMIX is an athleisure brand from South Korea operated by Brand X Corp., a company listed on Kosdaq. Brand X was founded in 2012 as an e-commerce business and launched XEXYMIX in 2015.
Products and positioning
The brand sits in the medium priced activewear segment. Its core products are leggings and utilitarian tops designed to be worn every day, not only for training. The company has been extending the range into new categories:
- Golf wear
- Swimwear
- Childrenswear
Distribution
Brand X grew from online retail, and XEXYMIX remains rooted in e-commerce. Internationally, the company set up a Taiwanese subsidiary in 2023 and opened a store in Shanghai the same year, and it says XEXYMIX is present in more than 50 countries.
Why it matters
XEXYMIX is one of the brands that turned leggings into everyday wear in South Korea. Its path from a digital native start to a listed company with overseas subsidiaries illustrates how Korean activewear players are using the domestic athleisure boom as a base for expansion across Asia.
Frequently asked questions
Where is XEXYMIX from?
XEXYMIX is a South Korean activewear brand run by Brand X Corp.
What does XEXYMIX sell?
It sells leggings and everyday activewear tops and is expanding into golf, swimwear and children's clothing.