MULAWEAR
Mulawear, also known as Mula, is a South Korean athleisure brand. It makes fitness wear and sportswear for women that combines everyday style with function.
| Origin | South Korea |
|---|---|
| Category | Athleisure and fitness wear |
| Also known as | Mula |
| Trade fairs | SPORTEC Tokyo 2023 |
| Website | en.mulawear.com |
What is Mulawear?
Mulawear, often shortened to Mula, is an athleisure brand from South Korea. It designs fitness wear and sportswear aimed mainly at women who lead active, healthy lifestyles, and presents itself as a brand that blends fashion with function.
The brand explains its name as meaning "making it fit to your body", which reflects its emphasis on comfortable, well fitting garments.
Products and positioning
Mulawear focuses on activewear with trend aware designs, underpinned by research into fabrics and fit. It describes its fitness wear as premium in quality while remaining affordable, placing it in the accessible part of the Korean athleisure market. Its messaging centres on self care and a positive attitude towards the body.
- Leggings and fitness bottoms
- Sports tops and bras
- Athleisure pieces for everyday wear
Distribution
The brand sells through its own online store, including an English language site for international customers. In 2023 Mulawear exhibited at the SPORTEC trade show in Tokyo as part of its efforts to reach buyers beyond Korea.
Why it matters
Mulawear is part of a wave of Korean athleisure labels that have grown on the back of the country's fitness culture and are now looking for wholesale and consumer reach in other Asian markets.
Frequently asked questions
Where is Mulawear from?
Mulawear is an athleisure brand from South Korea.
What does Mulawear sell?
Mulawear sells fitness wear and sportswear for women, such as leggings and sports tops designed for comfort and fit.