ELORD
Kolon Industries · South Korea
ELORD is a South Korean golf brand of Kolon Industries' fashion division, established in 1989. It offers golfwear and golf equipment that aims for a balance of fashion and function.
| Established | 1989 |
|---|---|
| Owner | Kolon Industries FnC |
| Origin | South Korea |
| Focus | Golfwear and golf equipment |
| Website | kolonmall.com |
What is ELORD?
ELORD, also presented as ELORD CLUB, is a golf brand operated by the FnC division of Kolon Industries, the fashion arm of the South Korean Kolon group. The brand dates back to 1989 and positions itself as a 'First Choice' brand for golfers who want a perfect harmony of fashion and function.
Products and positioning
ELORD covers both golf equipment and golfwear. On the equipment side it offers golf clubs, including models with amorphous metal shafts, the Dynas range, golf balls and park golf products. In stores, ELORD is presented as an authentic golfwear house, combining classic golf credentials with trendy design to complete a golfer's on course look.
Distribution
ELORD is sold through Kolon's own online mall and through golf select shops, including shared WAAC and ELORD stores in Korean premium outlets such as Hyundai Premium Outlets in Daejeon.
Why it matters
ELORD is part of South Korea's large golf apparel market, which has seen strong demand for golfwear in recent years. Its pairing with Kolon's contemporary golf label WAAC illustrates how Korean fashion groups build multi brand golf portfolios.
Frequently asked questions
Who owns ELORD?
ELORD is a golf brand of Kolon Industries' FnC fashion division in South Korea.
What does ELORD sell?
ELORD sells golfwear and golf equipment, including clubs and balls.