BEBE DE PINO
BEBE DE PINO is a South Korean childrenswear brand founded in Seoul in 2010 that makes clothing, tights, socks and accessories for babies and children. It is known for distinctive colours and prints.
| Founded | 2010 |
|---|---|
| Base | Seoul, South Korea |
| Origins | Online shop |
| Known for | Prints, knee socks, tights |
| Website | bebedepinohk.com |
What is BEBE DE PINO?
BEBE DE PINO is a children's fashion brand from Seoul, South Korea. It was founded in 2010 by founders Katie and Ryan and began as an online shop, starting with a single baby bib before growing into a full childrenswear range.
History
Knee socks became one of the brand's first major successes. After four years of trading online, BEBE DE PINO opened its first physical shop, and a wave of further shops followed in 2014.
Products and positioning
The label makes finely crafted items in distinctive colours and prints for girls and boys, with an emphasis on comfort and individuality. Its designs combine current trends with a nostalgic, vintage inspired feel.
- Baby and children's clothing
- Tights and socks
- Accessories
Distribution
Alongside its online store and shops in Korea, including tax refund shops serving tourists, BEBE DE PINO works with distributors in a number of countries, among them a dedicated Hong Kong web shop.
Why it matters
BEBE DE PINO shows how a Korean online native brand can grow into an international childrenswear label. Its print led designs are also sold to shoppers abroad through international distributors and resellers.
Frequently asked questions
Where is BEBE DE PINO from?
BEBE DE PINO is a childrenswear brand from Seoul, South Korea, founded in 2010.
What does BEBE DE PINO sell?
BEBE DE PINO sells clothing, tights, socks and accessories for babies and children in distinctive colours and prints.