Agabang
Agabang & Company · South Korea
Agabang is a South Korean baby clothing and baby goods brand launched in April 1979 by Kim Wook. It makes clothing, bottles and other products designed for Korean babies.
| Founded | April 1979 |
|---|---|
| Founder | Kim Wook |
| Company | Agabang & Company |
| Category | Baby clothing and goods |
| Website | agabang.com |
What is Agabang?
Agabang is a babywear and baby products brand from South Korea, operated by Agabang & Company. Its name combines the Korean words aga, meaning baby, and bang, meaning room or shop.
History
The company was officially launched in April 1979 by founder Kim Wook, following an import agreement with the Italian baby brand Chicco. It then developed its own products tailored to Korean babies, with its own clothing and bottles reaching the market in 1982. By 2009 it held more than 30 per cent of the Korean baby goods market.
Products and positioning
Agabang's range covers baby clothing, baby bottles and other baby essentials. It sits in the mid-market as an established domestic brand for parents.
Distribution
The brand is sold through a wide network of stores in South Korea, including branches in Newcore malls and outlets, Hyundai department stores and MODA Outlet, several of which offer tax refunds to visitors. It also sells online and on Korean marketplaces such as Coupang.
Why it matters
Agabang is one of the longest-standing names in Korean childrenswear and a reference point for the domestic baby goods market.
Frequently asked questions
Where is Agabang from?
Agabang is a baby clothing and baby goods brand from South Korea, launched in 1979.
Who founded Agabang?
Agabang was founded by Kim Wook.