Agabang & Company
Agabang & Company is a South Korean baby and childrenswear company founded in 1979 by Kim Wook. It makes baby clothes and infant products designed for Korean families.
| Founded | 1979 |
|---|---|
| Founder | Kim Wook |
| Origin | South Korea |
| Core products | Baby clothing and infant goods |
| Website | agabang.com |
What is Agabang & Company?
Agabang & Company is one of South Korea's best known baby and children's products businesses. The name combines the Korean words aga, meaning baby, and bang, meaning room or shop.
History
Founder Kim Wook launched the business in April 1979 after signing an import agreement with the Italian baby brand Chicco. In 1982 the company released its own baby clothes and bottles designed for Korean babies, moving from importer to brand owner. By the late 2000s it held a leading share of the Korean baby goods market.
Products and positioning
- Baby and infant clothing
- Baby bottles and feeding products
- Accessories such as hats and socks
The company is listed on the Korea Exchange, and its performance is closely watched as South Korea's falling birth rate reshapes the market for children's products.
Why it matters
Agabang illustrates the challenges facing childrenswear companies in markets with shrinking birth cohorts, where brands must defend share and broaden their offer.
Frequently asked questions
Who founded Agabang?
Agabang was founded in 1979 by Kim Wook in South Korea.
What does Agabang sell?
Agabang sells baby clothing and infant products such as bottles and accessories.