Obaibi

Obaibi is a French clothing brand for babies and toddlers from birth to three years, launched in 2002 by the founders of Okaidi. It is part of the IDKIDS group and based in Roubaix.

What is Obaibi?

Obaibi, written Obaïbi in French, is a clothing brand for children aged 0 to 3. It is the younger sister of Okaidi and is run within the same group.

History

Okaidi launched Obaibi in June 2002 as a concept built around the well-being of children aged 0 to 5. In 2007 the target range was narrowed to ages 0 to 3. A company reference lists Jean Duforest and Jean-Luc Souflet, the Okaidi founders, as founders, and Roubaix as headquarters.

Ownership

Reference pages describe Obaibi as part of IdGroup, the group that also owns Okaidi. The Okaidi website now refers to ÏDKIDS, so this profile names IDKIDS as the group. The sources consulted do not set out shareholders or financial data, and none are given here.

Products and positioning

The range covers newborn clothing to 12 months, clothing for sitting and standing children from 3 months to 3 years, and a childcare collection. A collection linked to Oxybul, the early-learning and toys specialist, completes the offer. The slogan on the company profile is "Obaibi, Love ideas! Love identity!".

Business model and distribution

Obaibi is sold through its own stores and an online shop, alongside the wider IDKIDS network. The sources consulted do not give a current store count, so none is stated.

Why it matters

Obaibi shows how a French children's group segmented its offer by age, using a dedicated baby brand next to a broader family label. It is a reference for brand architecture in childrenswear.

Frequently asked questions

What is Obaibi?

Obaibi is a French clothing brand for children from birth to three years. It was launched by Okaidi in 2002.

Who owns Obaibi?

Obaibi is part of the group that owns Okaidi, referred to in sources as IdGroup and now as IDKIDS.

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