IDKIDS: all brands
The 5 brands of IDKIDS in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
Absorba: Absorba is a French baby and children's clothing brand created in 1949 by the advertising couple Giot and Gitton. It was owned by Groupe Zannier, later Kidiliz, and was acquired by IDKIDS after the group's 2020 breakup.
Catimini: Catimini is a French children's clothing brand created in 1972 by Monique and Paul Salmon. It was long part of the Kidiliz group and is now described as a subsidiary of IDKIDS. It dresses children from birth to 14 years.
Jacadi: Jacadi is a French premium childrenswear brand founded in 1976, known for classic Parisian style for children up to 12. It has been owned since 2005 by the French childrenswear group IDKIDS. In 2026 several buyers came forward, and the Deveaux family group notified the French competition authority of a proposed takeover.
Obaibi: Obaibi is a French clothing brand for babies and toddlers from birth to three years, launched in 2002 by the founders of Okaidi. It is part of the IDKIDS group and based in Roubaix.
Okaidi: Okaidi is a French children's clothing brand launched in 2000 by Jean Duforest and Jean-Luc Souflet, with roots in a 1994 takeover of a children's activity. It is part of IDKIDS and is based in Roubaix. It sells clothing for babies up to 14-year-olds.