29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Gusti

Canada

Gusti is a Canadian brand of children's and family outerwear designed for Canadian weather. It is known for snowsuits, winter jackets and cold-weather accessories.

Facts
CountryCanada
FocusChildren's outerwear
Key productSnowsuits
MarketsCanada and United States
Websitegusti.ca
Segment
Mid-market
Categories
ChildrenswearOutdoorAccessories
Sales channels
E-commerceWholesale

What is Gusti?

Gusti is a Canadian outerwear company focused on well-made clothing for Canadian weather. Its core customers are families with babies, toddlers and older children who need reliable protection through long, cold winters.

Products and positioning

The brand emphasises quality materials and craftsmanship across a range that includes:

  • Snowsuits for girls and boys, sold under individual model names
  • Jackets: mid-season, 3-in-1, polar and sherpa, ski and snowboard, and parkas
  • Winter and mid-season trousers
  • Accessories such as winter hats, neckwarmers, mitts, gloves and base layers
  • Dedicated baby and toddler lines

Gusti describes itself as a proud Canadian company, and it also runs a reusable packaging programme for online orders.

Distribution

Gusti sells online through its Canadian site and a separate US storefront, and lists retail partners through a store locator.

Why it matters

Gusti is an example of a climate-specific childrenswear brand, built around the practical needs of families in one of the world's coldest consumer markets.

Frequently asked questions

Where is Gusti from?

Gusti is a Canadian company making outerwear designed for Canadian weather.

What does Gusti sell?

Gusti sells children's snowsuits, winter jackets, trousers and cold-weather accessories such as hats and mitts.

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