Souris Mini
Souris Mini is a Canadian childrenswear brand founded in 1989 in Quebec City by designer Annie Bellavance and Steeve Beaudet. It makes children's clothing, school uniforms and home furnishings.
| Founded | 1989 |
|---|---|
| Founders | Annie Bellavance and Steeve Beaudet |
| Headquarters | Quebec City, Canada |
| Stores | About 21 in Canada |
| Website | sourismini.com |
What is Souris Mini?
Souris Mini is a children's clothing brand from Quebec City, Canada. It was founded by Annie Bellavance, a self-taught designer and former children's art teacher, and her husband Steeve Beaudet, who became president.
History
Bellavance launched her first children's clothing line in 1989. The collections were first sold through daycares in Quebec City, then through other retailers. Branded Souris Mini stores began opening in 2002, an online shop followed in 2011, and a furniture and home furnishings division was added in 2017. The founders retain a one-third stake in the company.
Products and positioning
The core offer is children's clothing designed in Quebec. The company also supplies school uniforms, built as a selection of pieces in each school's colours that pupils can combine into different outfits. Production, long based in Quebec, later moved to China and India, while design stays in the province.
Distribution
Souris Mini operates around 21 stores in Canada alongside its e-commerce site, with headquarters on Wilfrid-Hamel Boulevard in Quebec City.
Why it matters
Souris Mini is a well known Quebec childrenswear name and an example of a regional brand that grew from daycare sales into its own national store network.
Frequently asked questions
Where is Souris Mini from?
Souris Mini is a childrenswear brand from Quebec City, Canada, founded in 1989.
Who founded Souris Mini?
Souris Mini was founded by designer Annie Bellavance and her husband Steeve Beaudet.