29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

CARIN

South Korea

CARIN is a South Korean eyewear brand founded in 2014 that makes optical frames and sunglasses. Its concept, "Natural in Frame", reinterprets classic shapes for a modern look.

Facts
Founded2014
OriginSouth Korea
ConceptNatural in Frame
Japan flagshipOmotesando, Tokyo (2025)
Websitecarin.co.kr
Segment
Premium
Categories
Eyewear
Sales channels
Own storesE-commerceDepartment stores

What is CARIN?

CARIN is an eyewear brand from South Korea, launched in 2014. It designs optical frames and sunglasses under the concept Natural in Frame, which reinterprets classic styles in a modern, practical way.

Products and positioning

The range covers lightweight optical frames and sunglasses positioned in the premium designer segment. The brand has gained visibility through K-pop artists, including members of BTS, and through celebrities in China and Thailand, and it has named a Korean girl group as brand ambassador.

  • Optical frames
  • Sunglasses
  • Lens fitting and eye testing in flagship stores

Distribution

CARIN is sold in Korea through its own stores and duty free retail, including The Shilla Duty Free. It has expanded into Japan with an official Japanese online store opened in June 2025 and a first Japanese flagship in Omotesando, Tokyo, opened in October 2025, which offers the full range together with eye testing and lens processing.

Why it matters

CARIN is one of the Korean eyewear labels that have turned the global reach of K-pop and Korean style into international demand. Its expansion from duty free and domestic retail into Japan shows how Korean accessories brands are building their own store networks across Asia.

Frequently asked questions

Where is CARIN eyewear from?

CARIN is an eyewear brand from South Korea, founded in 2014.

What does CARIN sell?

CARIN sells optical frames and sunglasses, and its flagship stores also offer eye testing and lens fitting.

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