14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

HÖGL

Lorenz Shoe Group · Austria

Högl is an Austrian premium shoe and accessories brand founded in 1935 by Josef Högl and headquartered in Taufkirchen an der Pram. It is part of Lorenz Shoe Group and sells in more than 40 markets.

Facts
Founded1935
FounderJosef Högl
HeadquartersTaufkirchen an der Pram, Austria
GroupLorenz Shoe Group AG
Stores120 worldwide
Websitehoegl.com
Segment
Premium
Categories
FootwearBagsAccessories
Sales channels
Own storesWholesaleE-commerce

What is Högl?

Högl is an Austrian premium footwear brand founded in 1935 in Gopperding near Schärding in Upper Austria by Josef Högl. The founding motto was highest product quality and perfect wearing comfort. Its headquarters are in Taufkirchen an der Pram.

History

  • 1965: move to a new factory in Taufkirchen an der Pram
  • 1982: establishment of Högl + Lorenz Shoe Holding
  • 1992: expansion into Russia, with a first flagship in Moscow
  • 2003: main production site moved to Martfü, Hungary
  • 2011: flagship store opened in Vienna
  • 2014: subsidiary established in Shanghai
  • 2017: online shop launched in Austria

Since 2000 the company, HÖGL shoe fashion GmbH, has been a subsidiary of Lorenz Shoe Group AG.

Distribution

Högl makes premium shoes and accessories. It runs 120 Högl stores worldwide and works with about 2,000 specialist retail partners in over 40 markets, and its group comprises 12 independent subsidiaries.

Frequently asked questions

Where is Högl from?

Högl is an Austrian shoe brand founded in 1935 and headquartered in Taufkirchen an der Pram.

Who founded Högl?

Högl was founded by Josef Högl in 1935 in Gopperding near Schärding, Upper Austria.

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