29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Andy Wolf

Austria

Andy Wolf is an Austrian eyewear brand founded in 2006. All its acetate frames are made by hand in Hartberg, Styria.

Facts
Founded2006
ProductionHandmade in Hartberg, Austria
MaterialAcetate
Managing partnerKatharina Plattner
Websiteandy-wolf.at
Segment
Premium
Categories
Eyewear
Sales channels
WholesaleOwn stores

What is Andy Wolf?

Andy Wolf is an independent eyewear label from Austria, established in 2006. The company, Andy Wolf Fashion GmbH, is led by managing partner Katharina Plattner.

Products and positioning

The brand designs optical frames and sunglasses, working mainly in acetate. Its defining feature is production: all glasses are made by hand in Hartberg, in the Austrian state of Styria, and the company has chosen not to outsource manufacturing.

  • Optical frames and sunglasses
  • Acetate as the main material
  • Hand finishing in its own Austrian workshop

This approach places Andy Wolf in the premium independent eyewear segment, where local manufacturing and craftsmanship are central to the brand story.

Distribution

Andy Wolf frames are sold through selected opticians and distributors internationally and through designer boutiques. In eastern Styria, the brand also runs a showroom and optical shop at its home base.

Why it matters

Andy Wolf is one of the few eyewear brands that keeps its entire production in Europe, in-house, demonstrating an alternative to the outsourced model common in the eyewear industry.

Frequently asked questions

Where are Andy Wolf glasses made?

All Andy Wolf glasses are made by hand in Hartberg, Austria, and the company does not outsource production.

When was Andy Wolf founded?

Andy Wolf was founded in Austria in 2006.

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