ROLF Spectacles
ROLF Spectacles is an Austrian eyewear brand from Tyrol, started in 2007 by Roland Wolf in a small workshop. It handcrafts frames from wood, stone, horn, titanium and a plant-based bean material.
| Founded | 2007, Tyrol |
|---|---|
| Founders | Roland Wolf, Christian Wolf |
| Headquarters | Weissenbach, Austria |
| Award | Silmo d'Or (2009) |
| Materials | Wood, stone, horn, titanium, bean |
| Website | rolf-spectacles.com |
What is ROLF Spectacles?
ROLF Spectacles is a family-run eyewear maker from Tyrol, Austria. Founder Roland Wolf started the company in 2007 with a small workshop, and co-founder Christian Wolf leads marketing. The company, Rolf.produktions gmbh, is based in Weissenbach.
History
In 2009 the company showed its first wooden prototypes at the Opti trade fair in Munich. In August of the same year it submitted a pair of glasses to the Silmo d'Or awards and won.
Products and positioning
ROLF is known for handcrafted frames in unusual natural materials:
- Wood, including frames with wood inlays
- Stone, horn and titanium
- Bean, a plant-based material made from castor beans, which allows durable, screwless frames produced with 3D technology
The use of renewable materials and in-house craftsmanship places the brand in the design-led, premium part of the optical market.
Distribution
Frames are sold through opticians found via the brand's store finder, two company-run shops in Reutte and Vienna, an online shop and a business area for trade customers.
Why it matters
ROLF shows how a small regional workshop can compete internationally in eyewear by combining material innovation, such as bio-based frames and 3D production, with traditional handcraft.
Frequently asked questions
Where is ROLF Spectacles from?
ROLF Spectacles is from Tyrol, Austria, and is based in Weissenbach.
What are ROLF glasses made of?
ROLF frames are handcrafted from wood, stone, horn, titanium and a plant-based material made from castor beans.