Andy Wolf Eyewear
Andy Wolf Eyewear is an Austrian eyewear brand founded in 2006 in Hartberg, Styria. It handcrafts optical frames and sunglasses in its own factories and sells them through optical and fashion stores in 69 countries.
| Founded | 2006 |
|---|---|
| Founders | Andreas Pirkheim, Wolfgang Scheucher |
| Headquarters | Hartberg, Austria |
| Production | Hartberg, Austria and Jura, France |
| Markets | 69 countries |
| Website | andy-wolf.com |
What is Andy Wolf Eyewear?
Andy Wolf is an independent eyewear label from Hartberg in the Austrian region of Styria. It designs and manufactures optical frames and sunglasses, ranging from classic shapes to more unconventional designs.
History
The brand was founded in 2006 by Andreas "Andy" Pirkheim and Wolfgang "Wolf" Scheucher, whose nicknames combine to form the label's name. In 2016 the company opened a second production site in the French department of Jura, a traditional centre of eyewear making.
Products and positioning
Frames are handcrafted in two company-owned plants, one in Hartberg and one in Jura. The whole process, from prototype design to distribution, is managed in Austria, with only the acetate sourced from Italy. This vertical set-up places Andy Wolf in the premium independent eyewear segment.
- Optical frames
- Sunglasses
- Handmade acetate construction
Distribution
Collections are sold through optical and fashion retailers in 69 countries. The company also runs a showroom and optical shop in eastern Styria.
Why it matters
Andy Wolf is a reference point for European independent eyewear, showing how a small brand can keep manufacturing in-house in Europe while building a wholesale network across dozens of markets.
Frequently asked questions
Where is Andy Wolf Eyewear made?
Andy Wolf frames are handcrafted in the company's own plants in Hartberg, Austria, and in the Jura region of France.
Who founded Andy Wolf?
Andy Wolf was founded in 2006 by Andreas Pirkheim and Wolfgang Scheucher, whose nicknames Andy and Wolf give the brand its name.