9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Carrera

Safilo Group · Austria

Carrera is an eyewear brand founded in Austria in 1956 by Wilhelm Anger and owned by Safilo Group since 1996. It makes sunglasses and sports eyewear.

Facts
Country of originAustria
Founded1956
FounderWilhelm Anger
OwnerSafilo Group, since 1996
Segment
Mid-market
Categories
EyewearSportswear
Sales channels
WholesaleE-commerce

What is Carrera?

Carrera is an eyewear brand that began in 1956 as the sports eyewear maker Wilhelm Anger Werker in Austria. It is now owned by Safilo Group, whose headquarters are in Padua, Italy, and makes sunglasses and sports eyewear.

History

In 1964 founder Wilhelm Anger developed and patented Optyl, a heat-hardened plastic about 20 per cent lighter than acetate. In 1974 the company was renamed Carrera International, set up headquarters in Traun, Austria, and partnered with Ferdinand Alexander Porsche on the Carrera Porsche Design line. During the 1980s Carrera sponsored the America's Cup, the 1988 Winter Olympics and Formula 1.

Ownership

Safilo acquired Carrera in 1996. Trade coverage of the brand's 65th anniversary was issued by Safilo, which continues to run the brand within its eyewear portfolio.

The brand's history shows how a materials innovation, Optyl, and long-running sports sponsorships shaped an eyewear name that later became part of a larger Italian eyewear group.

Frequently asked questions

Where is Carrera from?

Carrera was founded in Austria in 1956. It is now owned by Safilo Group, headquartered in Padua, Italy.

Who founded Carrera sunglasses?

Carrera was founded by Wilhelm Anger in 1956 as a sports eyewear maker.

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