neubau eyewear
Silhouette · Austria
neubau eyewear is an Austrian eyewear brand created by the eyewear manufacturer Silhouette and inspired by Vienna's creative Neubau district. It makes optical frames and sunglasses for men and women, made in Austria.
| Parent | Silhouette |
|---|---|
| Inspiration | Neubau district, Vienna |
| Products | Optical frames and sunglasses |
| Production | Made in Austria |
| Website | neubau-eyewear.com |
What is neubau eyewear?
neubau eyewear is an eyewear label from Austria created by Silhouette, the Austrian eyewear manufacturer, to broaden its brand portfolio. The name and identity come from Neubau, the creative district of Vienna, and the brand describes itself as inspired by young, contemporary Vienna.
Products and positioning
The brand launched with a 12-style ophthalmic collection for men and women, followed by sunglasses. Frames are made from lightweight polymer and offered in colours including crystal and tortoiseshell.
- Optical frames for men and women
- Sunglasses
- Lightweight polymer materials
- Made in Austria
The label targets a younger, millennial customer than its parent's core business, and its collections take their identity from the young, creative character of the Neubau district rather than from classic optical styling. The colour range, from clear crystal to tortoiseshell, supports this contemporary positioning.
Why it matters
neubau shows how an established eyewear manufacturer can use a separate, city-inspired brand to reach a younger audience while keeping design and production in Austria.
Frequently asked questions
Who owns neubau eyewear?
neubau eyewear was created by the Austrian eyewear manufacturer Silhouette.
Where is neubau eyewear made?
neubau eyewear frames are made in Austria.