8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Amer Sports: all brands

The 4 brands of Amer Sports in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Arc'teryx: Arc'teryx is a Canadian outdoor brand from North Vancouver, known for technical shell jackets, climbing equipment and a minimalist design language. Founded in 1989 as Rock Solid, it is owned by Amer Sports, the NYSE-listed group controlled by a consortium led by Anta Sports.

Peak Performance: Peak Performance is a Swedish premium sportswear brand founded in Åre in 1986 by three professional skiers and headquartered in Stockholm. It is part of Amer Sports, whose largest shareholder is China's Anta Sports, and is known for ski and outdoor apparel with a clean Scandinavian look.

Salomon: Salomon is a French outdoor sports brand founded in Annecy in 1947, known for trail running shoes, winter sports equipment and, more recently, sneakers adopted by fashion. It is owned by Amer Sports, the NYSE-listed group in which China's Anta Sports is the largest shareholder.

Wilson: Wilson is a Chicago-based sporting goods brand best known for tennis rackets, footballs, basketballs and baseball equipment, with a growing apparel and footwear line. It belongs to Amer Sports, the Finnish-rooted group whose portfolio also includes Arc'teryx and Salomon. Wilson matters to the fashion business as an equipment brand that is expanding into sport lifestyle clothing.

All brands