Burton Snowboards
United States
Burton Snowboards is a privately owned US snowboard company founded in 1977 by Jake Burton Carpenter and based in Burlington, Vermont. It makes snowboards, bindings, boots, outerwear and accessories. It matters as one of the pioneers of snowboarding as a mainstream sport.
| Founded | 1977 |
|---|---|
| Founder | Jake Burton Carpenter |
| Headquarters | Burlington, Vermont, United States |
| Ownership | Privately owned |
| Sub brands | Anon Optics, Analog |
| Website | burton.com |
What is Burton Snowboards?
Burton is an American snowboard and snowwear brand. According to Wikipedia, its products include snowboards, bindings, boots, outerwear and accessories, and its sub brands include Anon Optics, which covers goggles, eyewear and helmets, and Analog, which covers outerwear.
History
The company was founded in 1977 by Jake Burton Carpenter, known as Jake Burton, and the page also names Dimitrije Milovich as a co founder. It moved to Manchester, Vermont, in 1978 and its factory moved to Burlington in 1992. In 2010 snowboard manufacturing moved from Vermont to Austria, and some production later shifted to China. Jake Burton died in 2019. The Gravis footwear brand is defunct, and Burton sold the Channel Islands surfboard business in 2020.
Business model and distribution
Burton is privately owned. Donna Carpenter, Jake Burton's wife, was named CEO in December 2015 after becoming president in 2011; the page does not say who leads the company in 2026, so no current chief executive is stated here. According to the source, products are sold in over 4,348 stores worldwide, 1,536 of them in the United States, and the company has sold online since 2003. International divisions were set up in Austria in 1985, New Zealand in 1986 and Japan in 1994.
Why it matters
Burton is closely associated with the growth of snowboarding from a niche pursuit into an Olympic sport and a mass market category. It remains independent while several winter sports rivals sit inside large groups. The sources consulted do not give revenue figures or documented technology programmes, so none are stated here.
Frequently asked questions
Who owns Burton Snowboards?
Burton is privately owned, according to Wikipedia. Donna Carpenter was named CEO in 2015; the page does not state who leads the company in 2026.
Where is Burton Snowboards from?
Burton is from the United States. It was founded in 1977 by Jake Burton Carpenter and is based in Burlington, Vermont.