14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Ternua

Ternua Group · Spain

Ternua is a Basque outdoor clothing brand based in Arrasate, Gipuzkoa, and the lead brand of Ternua Group. The group also owns Lorpen, Astore and Loreak Mendian and runs a workwear division.

Facts
HeadquartersArrasate, Gipuzkoa, Spain
GroupTernua Group
Sister brandsLorpen, Astore, Loreak Mendian
DivisionsOutdoor and workwear
Websiteternua.com
Segment
Mid-market
Categories
OutdoorSportswearWomenswearMenswear
Sales channels
WholesaleOwn storesE-commerce

What is Ternua?

Ternua is an outdoor apparel brand from the Basque Country, headquartered in Arrasate (Mondragón) in Gipuzkoa. It is the main brand of Ternua Group, which also owns sock specialist Lorpen, Astore and the Basque lifestyle brand Loreak Mendian.

Products and positioning

Ternua designs technical outdoor and mountain clothing for women and men. In 2023 the group reorganised its business into divisions, and outdoor remains its core, expected to account for the majority of garments produced. The brand has also opened its own store in Donostia (San Sebastián).

Group structure

  • A subsidiary in France
  • A manufacturing subsidiary, Lorpelan
  • A sales company handling distribution
  • Lorpen distribution in the United States and Canada through local partners

As part of the reorganisation the group launched Ternua Workwear, a division making technical work clothing, presented in February 2024 at the Sicur safety trade fair.

Why it matters

Ternua shows how a regional outdoor brand can build a multi-brand group and extend its technical know-how into adjacent markets such as professional workwear.

Frequently asked questions

Where is Ternua from?

Ternua is a Basque outdoor brand headquartered in Arrasate, Gipuzkoa, in northern Spain.

Which brands belong to Ternua Group?

Ternua Group includes Ternua, Lorpen, Astore and Loreak Mendian, plus a workwear division.

Ternua Group: all brands
All brands