Born Living Yoga
Born Living Yoga is a Barcelona activewear brand founded by Arianne Puig and Álvaro Roca. It makes yoga, wellness, padel and running apparel, much of it seamless, sold in around 30 countries.
| Founders | Arianne Puig, Álvaro Roca |
|---|---|
| Headquarters | Barcelona, Spain |
| Markets | About 30 countries |
| Points of sale | About 450 |
| Website | bornlivingyoga.com |
What is Born Living Yoga?
Born Living Yoga, often shortened to BORN, is a Spanish activewear brand headquartered in Barcelona, with an office in Madrid. It was launched by Arianne Puig and Álvaro Roca, a couple from the textile sector, and their son later joined the business.
Products and positioning
BORN started with yoga clothing and has broadened into wellness, padel and running. About half of the collection consists of seamless garments, and the brand develops its own fabrics.
- Yoga leggings, tops and sports bras
- Seamless activewear
- Padel and running apparel
Distribution
The company began online, then added marketplaces, wholesale distribution and retail, and reports around 450 points of sale in about 30 countries. When entering a new country it typically tests demand through marketplaces before opening its own e-commerce and stores. France, Germany and Mexico are its leading international markets, with expansion planned into the United States, India and Southeast Asia.
Why it matters
BORN is one of the Spanish digital-first activewear brands using a marketplace-led playbook to internationalise quickly before investing in its own retail.
Frequently asked questions
Who founded Born Living Yoga?
Born Living Yoga was founded by Arianne Puig and Álvaro Roca, a Barcelona couple from the textile sector.
Where is Born Living Yoga from?
Born Living Yoga is a Spanish brand headquartered in Barcelona.