Ternua Workwear
Ternua Group · Spain
Ternua Workwear is the professional clothing division of Basque outdoor brand Ternua, based in Arrasate, Spain. Launched in February 2024, it makes technical work garments for professional users.
| Launched | February 2024 |
|---|---|
| Parent | Ternua Group |
| Headquarters | Arrasate, Spain |
| Distribution partner | Robusta |
| Website | ternua.com |
What is Ternua Workwear?
Ternua Workwear is the workwear division of Ternua Group, the Basque outdoor company headquartered in Arrasate, Gipuzkoa. It applies the technical expertise of the Ternua outdoor brand to clothing for professional use.
History
The division emerged from the group's 2023 reorganisation into separate business units. Ternua had received requests from professional groups for clothing suited to their work, and the workwear line was created in response. It was officially launched in February 2024 with a presence at Sicur, the trade fair dedicated to safety and security.
Products and positioning
Ternua Workwear makes work garments and textile products with technical performance features, aimed at professional users rather than outdoor consumers. Group plans foresee workwear reaching a substantial share of the garments the company produces, alongside its outdoor collections.
Distribution
The line is distributed through an agreement with Robusta, a safety footwear manufacturer based in Arnedo, La Rioja, giving it access to established channels in the professional equipment market.
Why it matters
Ternua Workwear illustrates a broader trend of outdoor brands moving into professional workwear, where technical fabrics and comfort expectations increasingly overlap with consumer outdoor apparel.
Frequently asked questions
What is Ternua Workwear?
Ternua Workwear is the professional clothing division of Basque outdoor brand Ternua, making technical work garments.
When was Ternua Workwear launched?
Ternua Workwear was officially launched in February 2024 at the Sicur safety trade fair.