Picture Organic Clothing
France
Picture Organic Clothing is a French outdoor brand founded in 2008 near Clermont-Ferrand by Julien Durant, Jérémy Rochette and Vincent André. It makes snowboard, ski, surf and outdoor clothing with organic and recycled materials. It matters as a sustainability focused challenger in boardsports apparel.
| Founded | 2008 |
|---|---|
| Founders | Julien Durant, Jérémy Rochette, Vincent André |
| Headquarters | Clermont-Ferrand, France |
| Certification | B Corp (announced November 2019) |
| Segment | Snow, surf and outdoor clothing |
| Website | picture-organic-clothing.com |
What is Picture Organic Clothing?
Picture Organic Clothing is a French brand of men's and women's clothing for snow sports, surfing, outdoor activities and everyday wear. According to FashionUnited, it was founded in 2008 by three friends with a shared passion for winter sports, and it operates from Clermont-Ferrand and Annecy.
History
The founders set the company up in a building next to an automobile test centre near Clermont-Ferrand. The brand has been committed to developing eco friendly products since 2009 and has won several environmental awards and ISPO Award Gold, per the interview. A trade press report dated 28 November 2019 announced that the company earned B Corp certification.
Products and positioning
The range covers snowboarding, skiing, skateboarding and surfing clothing, wetsuits, T shirts, jackets and the Rethink Bag. Wetsuits use NaturalPrene stretch technology made of 85 per cent natural rubber from a Malaysian plantation and 15 per cent synthetic chlorine free rubber. Linings and laminates use 100 per cent recycled polyester, and assembly uses a solvent free, water based glue. Certifications cited include GOTS, Organic Exchange, ISO 14001, ISO 9001, Bluesign and Green Mark. Production takes place in Turkey, France, China, India and Vietnam, and the brand has said that it sells organic and recycled products at the same price as non organic ones.
Why it matters
Picture is one of the better known European brands that built its positioning around sustainability from the start, and its B Corp status gives that claim an external benchmark. The sources consulted do not describe sales channels, ownership or revenue, so none are stated here.
Frequently asked questions
Who owns Picture Organic Clothing?
The sources consulted do not state the ownership structure. The brand was founded by Julien Durant, Jérémy Rochette and Vincent André in 2008.
Where is Picture Organic Clothing from?
Picture Organic Clothing is from France. It was founded in 2008 and operates from Clermont-Ferrand and Annecy.