29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Cébé

France

Cébé is a French sports eyewear brand founded in 1892 in the Jura region. It makes performance sunglasses, ski goggles and helmets.

Facts
Founded1892
OriginJura, France
OwnerD.Mo/Racer (since 2022 sale)
ProductsSunglasses, goggles, helmets
Websitecebe.com
Segment
Mid-market
Categories
EyewearSportswearOutdoor
Sales channels
WholesaleE-commerce

What is Cébé?

Cébé is a sports eyewear brand from France, with roots going back to 1892 in the Jura, the region at the heart of French spectacle making. It specialises in technical eyewear and protection for outdoor sports.

History

For a period Cébé belonged to Bollé Brands, the sports eyewear group that also owns Bollé. In October 2022, Bollé Brands announced its intention to sell Cébé to D.Mo/Racer, a partnership between D.Mo and Racer, backed by the finance partners Upperside Capital Partners and 123 IM. Former Cébé employee Sébastien Delsaux was named general manager.

Products and positioning

Cébé designs equipment for performance and style on the mountain and outdoors:

  • Sport performance sunglasses
  • Ski goggles
  • Ski helmets

The brand describes its products as stylish, technically advanced, high quality sport performance eyewear.

Why it matters

Cébé is one of the oldest names in French sports eyewear, and its move to new owners shows the consolidation and specialisation taking place among winter sports equipment brands.

Frequently asked questions

Where is Cébé from?

Cébé is a French eyewear brand founded in 1892 in the Jura region.

Who owns Cébé?

In 2022 Bollé Brands announced the sale of Cébé to D.Mo/Racer, a partnership between D.Mo and Racer.

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