SIDAS
SIDAS is a French foot comfort specialist founded in 1975 and based in Voiron. It makes insoles, technical socks, foot care products, sandals and accessories for running, hiking, skiing and everyday use.
| Founded | 1975 |
|---|---|
| Founders | Loïc David, Jacques Martin, Gabriel Pellicot |
| Headquarters | Voiron, France |
| Core products | Insoles, socks, foot care |
| Website | sidas.com |
What is SIDAS?
SIDAS is a French company specialising in foot comfort for sport and daily life. It is headquartered in Voiron, in the Isère department near Grenoble.
History
SIDAS started in 1975, after Loïc David developed a foot moulded insole and founded the company with Jacques Martin and Gabriel Pellicot. In 1985 it moved into medical applications and created the PODIATECH trademark for orthotics. In 1996 François Duvillard, Jean-Pierre Delangle and Thierry Ravillion took over sales and marketing, finance and production.
Products and positioning
- Insoles for running, hiking, skiing, multisport and daily life
- Socks for trail, running, skiing and multisport
- Foot care, including creams, protections and gel pads
- Sandals, flip-flops and bootwear accessories
- Headwear and neck warmers
Its innovations have received an ISPO Award in 2008 for the Flashfit machine, an OUTDOOR Award in 2011 for 3Feet socks and an ISPO Award in 2013 for heated bootwear.
Why it matters
SIDAS shows how a technical component, the custom insole, can be developed into a broad foot comfort brand serving both sports retail and the medical market.
Frequently asked questions
Where is SIDAS from?
SIDAS is a French company headquartered in Voiron, in the Isère department.
What does SIDAS sell?
SIDAS makes insoles, technical sports socks, foot care products, sandals and accessories for sport and daily life.