Le Coq Sportif
France
Le Coq Sportif is a French sportswear brand founded in 1882 by Emile Camuset. Swiss investor Airesis S.A. held a 69% stake and placed the company into receivership on 22 November 2024, so its current ownership is not verified here.
| Founded | 1882 |
|---|---|
| Founder | Emile Camuset |
| Headquarters | Entzheim, France (per Wikipedia) |
| Receivership | 22 November 2024 |
| Segment | Sportswear and outdoor |
| Website | lecoqsportif.com |
What is Le Coq Sportif?
Le Coq Sportif is a French maker of sportswear, casual clothing and footwear, recognised by its rooster emblem. It describes itself as a French sports clothing and shoes brand.
History
Emile Camuset founded the brand in 1882. It introduced its rooster trademark in 1948 and made the Tour de France yellow jersey from 1951. It supplied the jerseys worn by Louison Bobet during his three straight Tour wins from 1953 to 1955 and became kit supplier to the France national football team in 1955. For the 2024 Olympic and Paralympic Games it supplied uniforms for the French teams.
Ownership
Wikipedia reports that the Swiss investment company Airesis S.A. held 69% of Le Coq Sportif and that the company went into receivership on 22 November 2024. The source does not cover what followed, so no current parent group is stated here.
Products and positioning
The range spans sportswear, casual clothing and footwear, combining its cycling, football and Olympic heritage with lifestyle product. The brand sits in the mid-market.
Business model and distribution
- E-commerce: the official website, lecoqsportif.com.
- Retail: the source mentions a store in Zhengzhou, China.
- Other channels: the source does not describe wholesale or other distribution in detail.
Why it matters
Le Coq Sportif is one of the oldest French sportswear names, with a visible role in cycling and national team kit history, and its 2024 receivership shows the financial pressure on heritage sports labels.
Frequently asked questions
Who owns Le Coq Sportif?
Swiss investment company Airesis S.A. held 69% of Le Coq Sportif before the company entered receivership on 22 November 2024. Current ownership has not been verified for this profile.
Where is Le Coq Sportif from?
Le Coq Sportif is from France. It was founded in 1882 by Emile Camuset and is known for its rooster logo.