Artengo
Decathlon · France
Artengo is Decathlon's racket sports brand, covering tennis, table tennis, squash and badminton. It designs rackets, shoes, apparel and accessories developed with professional players.
| Parent | Decathlon |
|---|---|
| Country | France |
| Sports | Tennis, table tennis, squash, badminton |
| Notable partner | Gaël Monfils |
| Website | artengo.com |
What is Artengo?
Artengo is the racket sports brand of the French sporting goods retailer Decathlon. It covers tennis, table tennis, squash and badminton, and describes itself as a team of racket sports professionals focused on developing products adapted to players' needs.
Products and positioning
The range includes rackets, balls, tennis shoes, apparel, bags and equipment such as portable net sets. Products are developed at a Tech Center where product managers, engineers and designers work with players and coaches to test and refine equipment. Technologies include SoftFeel, which combines thin layers of balsa wood with graphite to reduce impact vibration.
- Tennis and squash rackets
- Tennis shoes and apparel
- Table tennis and badminton equipment
Athletes
Former doubles world number two Oliver Marach helped develop the 990 Pro Plus racket, which he used to win the 2018 Australian Open, and former world number 17 Nicolas Escudé has also worked with the brand. Squash player Camille Serme contributed to the SR990, and French tennis player Gaël Monfils joined forces with Artengo to work on the TR960 Control series.
Distribution
Artengo is sold through Decathlon stores worldwide and online.
Why it matters
Artengo shows how a large sports retailer builds credible own brands by pairing value pricing with professional athlete input.
Frequently asked questions
Who makes Artengo?
Artengo is the racket sports brand of the French sports retailer Decathlon.
What does Artengo sell?
Artengo sells rackets, shoes, apparel and equipment for tennis, table tennis, squash and badminton.