29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

SIMOND

Decathlon · France

SIMOND is a French climbing and mountaineering brand whose history began with a family of blacksmiths in Chamonix in 1860. Now part of Decathlon, it makes ice axes, crampons, carabiners, backpacks and mountain gear.

Facts
Origins1860, Chamonix
ParentDecathlon
Signature productLagarde ice axe (1929)
CategoriesClimbing, mountaineering, camping, ski touring
Websitesimond.com
Segment
Value
Categories
OutdoorSportswearAccessories
Sales channels
Own storesE-commerce

What is SIMOND?

SIMOND is the climbing and mountaineering brand of Decathlon, rooted in Chamonix at the foot of Mont Blanc. Its mission statement is "performance by fair means", built on lightness, dynamism, honesty and heritage.

History

The story starts in 1860 with Auguste Simond, the family's first blacksmith. His nephew Adolphe opened the first workshop on the Arve river in 1870, joined by his brothers François and Michel in 1883. The family forged ice axes, crampons and later carabiners, and in 1929 co-created the Lagarde ice axe with the Groupe de Haute Montagne. A 12 point crampon was among its later innovations. SIMOND is now part of the Decathlon group, and its factory and heritage space in the Chamonix valley can be visited.

Products and positioning

Today the range spans:

  • Climbing and mountaineering hardware
  • Camping equipment
  • Backpacks
  • Backcountry skiing gear

Products are developed with experts and tested for trekkers, ski tourers, climbers and alpinists, with an emphasis on durability and eco-design.

Distribution

SIMOND is sold through Decathlon stores and websites internationally, as well as on its own site.

Why it matters

SIMOND combines more than 160 years of alpine heritage with the scale of a global sports retailer, making technical mountain equipment widely accessible.

Frequently asked questions

Who owns SIMOND?

SIMOND is part of the French sports retailer Decathlon.

Where is SIMOND from?

SIMOND comes from Chamonix in the French Alps, where the Simond family began forging mountaineering tools in 1860.

Decathlon: all brands
All brands