29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Decathlon: all brands

The 5 brands of Decathlon in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Artengo: Artengo is Decathlon's racket sports brand, covering tennis, table tennis, squash and badminton. It designs rackets, shoes, apparel and accessories developed with professional players.

Domyos: Domyos is Decathlon's in-house fitness brand, created in France in 1998. It makes affordable apparel, accessories and equipment for cardio fitness, strength training, dance, yoga and pilates.

Quechua: Quechua is Decathlon's hiking and camping brand, created in 1997 and based in Domancy in the French Alps. It designs affordable outdoor clothing, footwear, tents and equipment, including the well known 2 Seconds pop up tent.

SIMOND: SIMOND is a French climbing and mountaineering brand whose history began with a family of blacksmiths in Chamonix in 1860. Now part of Decathlon, it makes ice axes, crampons, carabiners, backpacks and mountain gear.

Tribord: Tribord is a French water sports brand sold through Decathlon. It offers sailing clothing, swim and surf accessories, water shoes and waterproof bags.

All brands