Yoga Searcher
Yoga Searcher is a French yoga clothing brand incubated near Hossegor by Bénédicte Peroz together with François Payot, founder of Rip Curl Europe. It makes yoga wear such as support bras and leggings and runs concept stores in Paris.
| Origin | France |
|---|---|
| Incubated | Near Hossegor |
| Founders | Bénédicte Peroz, François Payot |
| Paris boutique | Boulevard Beaumarchais |
| Website | yogasearcher-paris.com |
What is Yoga Searcher?
Yoga Searcher is a French brand dedicated to yoga and well-being. It was incubated near Hossegor on the Atlantic coast by yoga enthusiast Bénédicte Peroz together with François Payot, known as a founder of the surf brand Rip Curl in Europe.
Products and positioning
The collection centres on clothing for yoga practice that also works off the mat:
- Support bras and yoga tops
- Supple leggings
- Relaxed womenswear for everyday wear
The brand combines comfort and style for practitioners and others looking for soft, wearable activewear, and positions itself in the premium segment.
Distribution
Yoga Searcher opened what was presented as the first concept store dedicated to yoga and well-being in Paris, with a boutique on Boulevard Beaumarchais near Bastille, and has developed further concept stores. The brand also sells online, through retailers and on fashion platforms.
Why it matters
Yoga Searcher brings know-how from the surf industry into the yoga market, an example of how boardsports entrepreneurs have helped shape European athleisure and lifestyle retail.
Frequently asked questions
Who founded Yoga Searcher?
Yoga Searcher was incubated near Hossegor by Bénédicte Peroz together with François Payot, a founder of Rip Curl in Europe.
Where is the Yoga Searcher store in Paris?
Yoga Searcher has a boutique at 53 Boulevard Beaumarchais in the 3rd arrondissement, near Bastille.