ERKE
Hongxing Erke Group · China
ERKE is a Chinese sportswear and footwear brand founded in 2000 and headquartered in Quanzhou, Fujian. It is owned by Hongxing Erke Group and sells across China, Southeast Asia and the Middle East.
| Founded | 2000 |
|---|---|
| Headquarters | Quanzhou, Fujian, China |
| Parent | Hongxing Erke Group |
| Categories | Sportswear, footwear |
| Website | en.erke.com |
What is ERKE?
ERKE is a Chinese sportswear brand owned by Hongxing Erke Group and operated through Fujian Hongxing Erke Sports Goods Co., Ltd. Founded in 2000, it is based in Quanzhou, the Fujian city that is home to many of China's leading sports brands.
Products and positioning
The brand makes athletic footwear and sportswear, positioned as an affordable domestic alternative to international sports labels. Its reach extends beyond mainland China into Southeast Asia and the Middle East.
Sponsorships
- Major athletes on the Chinese Olympic team
- Kit sponsor of the DPR Korea national football team
- Apparel sponsor of the 2012 WTA Tour Championships
- Apparel sponsor of the Shanghai ATP 1000 tennis tournament
- Sponsor of the Qatar Open table tennis tournament
Why it matters
ERKE drew wide attention in 2021, when a donation to flood relief was followed by a surge of consumer support for the brand. Combined with its long record of sports sponsorship, this has made it one of the better known names among Quanzhou's sportswear companies.
Frequently asked questions
Where is ERKE from?
ERKE is a Chinese sportswear brand headquartered in Quanzhou, Fujian, and owned by Hongxing Erke Group.
What does ERKE sell?
ERKE sells athletic footwear and sportswear, with distribution in China, Southeast Asia and the Middle East.