29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Zero Restriction

United States

Zero Restriction is an American performance golf apparel brand founded in 1991 in rural Pennsylvania. It is best known for waterproof golf outerwear and now also makes active lifestyle clothing.

Facts
Founded1991, Pennsylvania
SpecialismWaterproof golf outerwear
PromiseGuaranteed Waterproof for Life
Main channelGolf and resort wholesale
Websitezerorestriction.com
Segment
Premium
Categories
SportswearMenswearWomenswearOutdoor
Sales channels
WholesaleE-commerce

What is Zero Restriction?

Zero Restriction is a US golf apparel brand founded in 1991 in a barn in rural Pennsylvania. Its founder came from the ski industry and set out to solve the poor performance of the waterproof outerwear then available to golfers.

Products and positioning

The brand's original rain gear was sold as "Guaranteed Waterproof for Life" and used materials that had previously been available only to the outdoor industry. Today the range covers men's and women's outerwear, including vests, waterproof, everyday and winter jackets, plus pullovers, quarter-zips, hoodies, polos, waterproof trousers, joggers, shorts and accessories. Features include seam-sealed waterproofing, windproof fabrics and moisture-wicking base layers.

Beyond golf, Zero Restriction has expanded into active lifestyle wear for gym, running, yoga, pickleball and tennis, and offers collegiate and custom corporate programmes.

Distribution

The brand sells through wholesale partners at thousands of golf and resort facilities worldwide, as well as through its own online store.

Why it matters

Zero Restriction is an example of technical outdoor know-how transferred into a niche sport, building a long-lived brand on a single performance promise.

Frequently asked questions

Where is Zero Restriction from?

Zero Restriction was founded in 1991 in rural Pennsylvania, United States.

What does Zero Restriction make?

It makes performance golf apparel, especially waterproof outerwear, as well as active lifestyle clothing for men and women.

All brands